Mass Convert allows you to:
- Enter criteria in order to identify only those leads you wish to convert. For example, I use this tool to identify all leads affiliated with the "Off Campus - Student Lead" record type with a lead status value of "Applicant".
- Create an opportunity upon conversion (however currently Rutgers is not utilizing the "opportunities" object)
- Specify account ownership as well as create notifications for these individuals. This is a great way to notify a co-worker of a newly admitted student and provides options to assign a follow-up task for staff member
- Provides a final confirmation dialog box indicating the number of errors, converted leads, and location of the log file
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